Top 10 Most Read in 2015

20152016_DPC_96432559 It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we published this year.

1. 15 for ’15: More Direct Mail Statistics

This post adds new and updated stats to our ever popular 2014 direct mail stats article.

2. What’s the #1 Format for Your Mail Campaigns?

Our mail format series looked at several of the most common types of direct mail to help you determine which format is best for your campaign, including self-mailers, letter packs, postcards, and oversized postcards.

3. Three Campaigns to Fire Up Your Retail Data-Driven Marketing

We take a look at three ways to get started with using your data to drive targeted and timely marketing campaigns.

4. Five Email Approaches Marketers Need to Delete in 2015

Originally published in our print magazine, OnTarget, this article outlines five email marketing practices you should avoid at all costs.

5. Five Fundraising Takeaways from the 2015 Northeast Annual Giving Conference

Our reps in attendance at this annual conference share some of the best tips they learned in the many informative sessions.

6. Five Ways to Use Psychology for Marketing Advantage

Apparently good tips come in fives! Here our summer intern delves into ways the science of psychology can make you a better marketer.

7. Three Reasons to Green-Light Direct Mail

We put together three bite-sized reasons why direct mail should continue to be part of your communication plan.

8. Data + Details: The Equation for Fundraising Success

A 72% increase in donations and an 89% renewal rate were just two of the reasons the client in this case study was thrilled with their direct mail fundraising results.