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Channel: email marketing – Compu-Mail
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Database Marketing Then & Now [Infographic]

We’ve been feeling a little reflective coming into the New Year! Take a moment to consider how far we’ve come, particularly with regard to effectively using data in direct marketing — when we looked...

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Five Easy Marketing Productivity Hacks

I confess. I’m a marketing junkie. I am a ravenous consumer of marketing news, stats, and tips. I also love tracking results and analytics. The result of this: frequent information overload and...

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Preparing for Canada’s New Anti-Spam Legislation [Resources]

If you have subscribers in Canada on your email list, you’ll want to take a closer look at the new Canadian Anti-Spam Legislation (CASL). It will be implemented starting July 1, 2014 and is poised to...

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Hey Shutterfly, I’m STILL Pregnant.

An Email Mishap Sheds Light on the State of Marketing Popular across marketing forums this week is the news of Shutterfly’s big email oops. Did you hear about it? An email of congratulations reached an...

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Email: Why Making it Easier to Unsubscribe is a Good Thing

Did you notice that Google implemented a new feature for Gmail subscribers that brings the “unsubscribe” option right up to the top header on some messages, rather than its typical placement at the...

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Top 30 Email Marketing Statistics for 2014

Direct marketing is a key component of success for most companies. It allows you to communicate to the customer or business on a personal basis, granting you the opportunity to truly connect with your...

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5 Email Approaches Marketers Need to Delete in 2015

Email marketing is not going anywhere anytime soon. In 2014, email marketing offered an average ROI of 119%, and was attributed as the most effective digital marketing channel for customer retention in...

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Should I Be Sending More Email?

How to address email frequency without customers bolting for the exits Email has rightfully earned a high-ranking position in every direct marketer’s toolbox, but more than ever, consumers are...

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15 for ’15: More Direct Mail Statistics

We’ve rounded up fifteen new stats to build on our earlier post, 25 Direct Marketing Statistics Prove Direct Mail Works. If you’re keen on knowing more about how direct mail gets results, check these...

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Top 10 Most Read in 2015

It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we...

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Top 20 Email Marketing Statistics for 2016

Allison Jensen reading “2015 Essential Guide: Email Marketing” on the Compu-Mail Collaborative Couches.Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to...

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7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling...

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3 Takeaways from “All About Marketing Tech” Virtual Conference

We tuned into Target Marketing’s “All About Marketing Tech” Virtual Conference, and left feeling inspired by the day’s conversations. Here are three quick takeaways from the virtual conference: 1....

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How to Kickstart Your Next Omnichannel Marketing Campaign

Jeffrey Lant’s “Rule of Seven” states that it takes at least 7 touchpoints across various channels to reach a prospect before they become a lead. And with all of the advertising messages out there on...

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Compu-Mail Completes Assessment For Full HIPAA Compliance

Compu-Mail has completed the assessment for full Healthcare Insurance Portability and Accountability Act (HIPAA) compliance. Compu-Mail’s compliance ensures the privacy and safeguarding of all...

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Spring Cleaning Checklist: Database Marketing Edition

Now that the cold days of winter are behind us and we’re on to warm weather and sunny days, you may be thinking of going through your desk or your home for a little spring cleaning. Why not take the...

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Free eBook: Achieving Personalization Through Variable Print

Download our free eBook to learn how to achieve personalization with variable print. Get your copy today to see how variable print achieves better direct mail response rates & increases lifetime...

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Free White Paper: 10 Keys to Unlocking Health System Growth

Download our free white paper to learn to find the right health consumers for your health system and convert them into valuable patients and promoters of your service lines. Get your copy today and...

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Kenneth Byrd Joins Compu-Mail’s Sales & Marketing Team

Kenneth Byrd recently joined Compu-Mail’s Sales & Marketing team as National Sales Representative. In his new role, he will build relationships with customers and the community to foster long-term...

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What’s New at Compu-Mail

Welcome to the new and improved Compu-Mail website! We’ve been hard at work pushing the boundaries of what’s possible with direct marketing, priding ourselves on staying at the leading edge of variable...

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